ERP Software driving you and your teams working day to be more efficient and productive

Affinitus Group design and develop market-specific ERP Management software to the foodservice, fresh produce, bakery, meat, dairy, agriculture, horticulture, logistics and warehousing sectors, acting as a long term strategic IT partner for our customers from implementation and the many years of use that follow.

Our Fresh produce ERP Software was first developed in 1991, and we are now on version 7. The systems Affinitus Group develop have specifics to each market sector we specialise within, and through a partnership approach, we can provide a solution configured to meet your strategic business requirements.

Our industry focused approach allows customers to gain significant business advantage when deploying our market-leading solutions, with software that allows users to streamline business processes, reduce costs and share data for smart decision making.

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Business Analytics: Our software shows you real time vital information

Our Industry specialist knowledge allows us to give you the choice of information you didn't even know you needed or was possible to have.

  • Today's Turnover
  • Last Week
  • Today's Margins
Products sold by value
Number of orders taken today
Turnover last week totals
New accounts in the last month
Products sold by value
Number of orders taken today
Turnover last week totals
New accounts in the last month

Implementing Freshware within our business is one of the best decisions we have made!

Iain Furness,
Managing Director,
The French Garden Group

We have been very pleased that we have been able to get a phased implementation of Chefserve on this project, allowing us some very quick wins within only months of placing our order with Affinitus.

Charlie Mash
Managing Director
Mash Purveyors Ltd

It was obvious that these guys knew our business, and more importantly were listening to our current problems and coming up with solutions even before we had committed to their product.

Paul Devlin
Managing Director UK
Halls International


The benefits of working with us

Project Management
Project Management

We provide a project manager for all installations to ensure a smooth, trouble-free transition to the new system. The first stage is to assess the functions and procedures that need to be carried out in order to ensure the system runs effectively. These procedures will run to a planned schedule which has been previously agreed between the client and the implementer.


The implementer will have many years of experience at senior levels and specific knowledge of your industry. Their role is to ensure that everything runs smoothly, and to liaise directly with your system administrator to ensure that nothing is overlooked.


Converting a business to our software is a seamless operation which can usually be achieved within normal working hours. Our aim is to provide maximum flexibility: in cases where implementation cannot take place alongside the daily running of your business, we can install the system overnight.


Once you are familiar with your brand new system it will make the daily management of your business far easier. Training needs vary depending on usage, so the project manager will determine the level of training needed for each user, organise training sessions and, as soon as a start date is decided, ensure the schedule is agreed and implemented.

Service and Support
Service and Support

We don’t just install and leave. We offer telephone and online diagnostic support Monday to Friday during normal office hours. For your peace of mind, out of office hours support is always available should you need it.


Creepers Nursery Implements Growmaster Software

16th February, 2021, Sittingbourne, UK: Affinitus, the market leading provider of business management software solutions for the food and horticulture industries, today announces that Creepers Wholesale Nursery will implement the […]

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Foodlogik: Product Update

Affinitus have added a range enhancements and apps to the Foodlogik food production business management solution to aid user productivity and improve business analytics reporting.

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Case Studies

D McGhee & Sons

Stuart’s (Butchers & Bakers)

Butt Foods (Bakery)

Cottage Farms pack with pride !

The team

An experienced software designer and developer, Paul has worked with produce industry for almost 35 years. He designed and co-authored the original version of Freshware in 1991 after working as a development team leader within a major national UK software house. He has since been involved in all aspects of the design of subsequent version of the Windows® application since 1998, which was redesigned later and has now been re-developed again to take advantage of new technology and enhanced by the current development team. Paul continues to enjoy a role as principal design consultant in larger ERP installations ( the reason he started the company in the first place) and is happy to state that he is one of an accomplished team of architects of the new Affinitus ERP Financials solutions which is currently on Version 7.
Paul Hardy
Founder and CEO

The team

Lana joined Affinitus Group Ltd in 2001, quickly establishing herself as one of the company’s lead developers, and within two years was development team leader. She has a degree in finance and economics and a further degree in IT and computing, as well as recently completing an MBA in business and finance. In 2006, she was appointed as a Technical Director of the group. Lana continues to work with key installations and acts as one of the principal consultants or project sponsors on our larger ERP implementations.
Lana Korzhuk
CTO & Director

The team

An experienced and well respected name within the Fresh produce and Food service business, Ian re-joined the Affinitus Group in 2012 as business development manager, to bring an improved level of awareness to our existing client base about what we can now do for them as well as provide a vision to the team of where we could be improving service to our clients. Ian continues to work alongside the team within regard to new business and is influential in the business development and our acquisition strategies. Ian continues to account manages some of the larger clients.
Ian Parfitt
CSO & Director

The team

Ellis without doubt has been another very successful investment in the younger generation, originally recruited to enhance the support team in 2007, Ellis quickly proved himself with clients and became knowledgeable in the overall product and the industry in which we work with and now spends most of his time on implementation of both new projects and development of new modules within existing clients. Ellis is now concentrating on the installation of the core ERP systems into the larger clients back offices.
Ellis Cole
Project Consultant

The team

Paul brings a variety of experience in fresh produce to the team, having worked in the industry since he was 18 years old. He has worked with various software platforms and in various roles from Warehouse, Packhouse, QC, Supermarket Buyer, Supplier, Logistics, Corporate event planning, Marketing Analysis, IT, Communications and Project Management. Paul works closely with Ellis and in between the developers and customers to ensure requirements are understood and delivered. Paul also manages bespoke projects utilising the Affinitus ERP Software such as the recently installed system into new non produce client "The Bespoke Brick Co".
Paul Andrews
Implementation Consultant

The team

They don’t come more experienced and senior than Mr Penrose, having served his youth through companies such as Hunter Sapphire and Albert Fisher Group throughout the 80’s, Dave joined the business in 1998 and has been a font of knowledge as the team has grown around him throughout the years.
Dave Penrose
Senior Developer

The team

Lee Boden joined the senior team following a successful partnership over many years between Affinitus Group Ltd and Boden Solutions Ltd. He brings a wealth of experience and knowledge of the mobile technologies and will push our app development platform further forward than ever concentrating initially on the Freshware and Growmaster products.
Lee Boden
Senior Developer Mobile Apps and Web

The team

James joined us when Affinitus acquired the StoreMaster/MarketMaster business from Torex Retail Plc in 2002. Post-acquisition James continued to provide essential 1st line support for the MarketMaster customer base, before successfully migrating all customers onto the Affinitus Chefserve Foodservice Business Management solution. Today James is overseeing the development of the Chefserve V7 solution as well as the new Chefserve Web Order Portal, and the Vanlogik foodservice delivery management application. James also provides expert support, installation, training and pre-sales consulting for the Chefserve solution.

James is based in our Nuneaton office, and lives in the small market town of Bedworth near Coventry with his wife and two children. James likes to spend his spare time, when he has it, supporting his beloved Coventry City football club where he is a season ticket holder.
James Wagstaff
Chefserve Product Consultant & Project Manager