Kent based business, Griffin and Brand have selected Freshware ERP Software from Affinitus Group.

Griffin & Brand is an independent company, fully owned by the Elliott family.

The company was established in 1967 by Tony Elliott, as an importer of fresh produce – at that time, mostly from the US. Over the years, the company expanded its trading to include a wide range of produce: strawberries, avocados, asparagus, papayas, kiwis, grapes, and stone fruit. It pioneered the introduction of “exotic” produce into the UK, being the first UK company to import iceberg lettuce, Texas ruby grapefruit, long-stem strawberries, and kiwi fruit into Europe.

Since 1996, Griffin & Brand has narrowed its produce portfolio to become a leading specialist supplier of table grapes to the UK market place and a specialist service provider.

Griffin and Brand have been using the prophet system for many years, and now need a more efficient management system that can produce accurate reports quicker and with less effort.

Freshware will be implemented across all departments and be integrated into existing quality control systems currently supplied by muddy boots.