Your Affinitus Specialist UK ERP Software Team

Affinitus have been supporting the food supply chain industry for more than 30 years, still lead today by original founder and CEO Paul Hardy, supported by a leadership team with significant industry and commercial expertise.

Your business is in safe hands with Affinitus.

Your Affinitus Specialist UK ERP Software Team

Paul Hardy

CEO & Founder

An experienced software designer and developer, Paul has worked with produce industry for almost 35 years. He designed and co-authored the original version of Freshware in 1991 after working as a development team leader at a major UK software house. Paul continues to enjoy a role as principal design consultant in our larger ERP installations.

Your Affinitus Specialist UK ERP Software Team

Ian Parfitt

CSO & Director

An experienced and well-respected name within the fresh produce and food service business, Ian re-joined the Affinitus Group in 2012. Ian works alongside the team to drive new business and is influential in our business development and acquisition strategies. Ian also provides his account management expertise with some of our largest clients.

Your Affinitus Specialist UK ERP Software Team

Lana Korzhuk

COO & Director

Lana joined Affinitus Group Ltd in 2001 and within two years was development team leader. She has a degree in finance and economics, a further degree in IT and computing, and an MBA in business and finance. Lana also works with key installations and acts as one of the principal consultants or project sponsors on many of our customer projects.